The United States is the largest consumer market in the world.
The demand demands quality, convenience, and variety. Regulations make traders more demanding in terms of quality standards and achieve a reliable and safe supply.
Americans' shopping habits change constantly, always looking for new products.
This size of the market means that each category has a different structure, marketing channels, and sales levels per channel.
All of this requires foreign companies to understand the entire market ecosystem so that they can define a market strategy.